Wealth management

A family's whole picture, in one map.

Goals, decomposed. Conflicts, named. Promises, kept.

A client relationship is a web: entities, trusts, accounts, beneficiaries, tax years and promises made in meetings. Crift holds it in one record, maps each goal to what must happen, and keeps every commitment on time.

Economic Legal Tax Ethical
Goals → structures → moves → kept commitments. INTAKE BAND 1 · GENERATE / CRITIQUE / SELECT BAND 2 · CLASSIFY / PROPOSE / DISCRIMINATE RATIFIED · LODE TREE RATIFIED node 4.7 · grounded kg · rag evidence
The premise

Every family is a structure.

Two generations, three trusts, an operating company and a philanthropic plan. Advice fails at the seams: the beneficiary designation that undoes the will, the liquidity event nobody planned the taxes for. Crift maps the whole household so the conflicts show before they cost.

How it works

The household mapped, not just the portfolio.

A portfolio report shows what the family owns. Crift shows what the family is trying to do, and what stands in the way.

  1. Step 01

    Household in

    Bring the family as it is: people, entities, accounts and the goals they've told you. Coin reads the meeting notes and the email trail.

  2. Step 02

    Goals out

    Each goal splits into what it needs: liquidity, tax position, ownership, timing, and the people who must agree.

  3. Step 03

    Conflicts named

    A designation that contradicts the estate plan, a concentration the risk profile can't carry, a deadline nobody owns.

  4. Step 04

    Plan kept

    The ratified plan becomes tasks, reviews and deadlines. Coin Keep tracks every promise made to the client, owed and owing.

An illustration

One family, taken apart.

A founder sells a stake; the family's plan was written for a private company.

Illustrative · family office

A founder's liquidity event

  1. 01 A concentrated position and its lock-up schedule
  2. 02 Trust terms written before the sale
  3. 03 Estimated tax across two jurisdictions
  4. 04 A gifting window before the valuation resets
  5. 05 Next-generation governance and education

An illustration of the method, not a client engagement.

Blind spots

Built to find what the plan forgot.

Every map reads the household as one structure, not as a list of accounts.

  • The beneficiary designation that undoes the will
  • Liquidity needs the allocation can't meet
  • Tax deadlines that land between meetings
  • Promises made in a meeting and never written down
  • Family members whose consent the plan assumes
Time back

Less time rebuilding context. More time advising.

Today With Crift
Client context scattered across CRM, email and notes One household record Coin can read
Follow-ups depend on memory Every promise found and kept, both ways
Reviews start from a blank agenda Reviews start with what changed and what's due
Replies drafted from scratch Coin drafts in each advisor's own voice

What it surfaces

  • The designation that quietly contradicts the estate plan.

  • Every promise made to the client, kept on time.

  • The liquidity gap, a year before it bites.

Every household map includes

What the advisor brings to the meeting.

  • 01

    The household map: people, entities, goals

  • 02

    Conflicts named, each with its source

  • 03

    A client brief in plain language

  • 04

    Every commitment tracked in Coin Keep

  • 05

    Documents versioned on the household record

  • 06

    A morning brief, only when there's news

Advice you can stand behind at the next review, because every recommendation traces back to the household's own facts.

Analysis, not investment advice. Crift organizes the facts and maps the reasoning. Recommendations remain the advisor's, under your firm's supervision.